Monday, October 17, 2005

The Vision of Macromedia

We had an 1.5 hour presentation on the state of "Macromedia". Great presentation on the current and future vision and it was definately INTERESTING. All the things we discuss in class whether it is 110, 250, 256 and 402 all play a role. First, the CEO of Macromedia talked about the continued improvement of the web as an experience and that they are committed to bringing tools that make that happen. Flash and Flex play a big role here.

With that said, what is Flex. Flex is that tool that will build on Eclipse which is a great Java authoring tool. So instead of creating boring GUI's, you will now have the power of a Java programming language with a front end like Flash. Impressive. Not only do they want Flash (aka Flex) on a Macromedia language they have it on SAP. Once again, providing for a "rich internet" (RIA's) experience.

Once we got past the talk on SAP, we saw Kevin Lynch, chief software engineer for Macromedia, get up and talk about how this will all come together in mobile devices. Creating content for cellular phones is definately in their overall strategy. Flash Lite will be updated and so will a new Flash Player. Even though the US is behind the curve, as compared to Asia, with 'cool' handheld devices, it is coming and developers need to be able to create rich internet content for these mobile devices.

Lastly, the CEO of Adobe, who recently purchased Macromedia came out. What a surprise! he was saying how impressed he was to see 3000+ developers attending. He also stated that the committment to the developer and their customers will stay the same. But he also alluded to the vision.... Macromedia sees a much more 'rich interactive web'. I will talk about this some more in my next post.

1 comment:

Fred said...

Well, good points all. However, Flex is definately not for the casual web developer. As a matter of fact there are several courses here that talk about architecture. All of these tools have a couple of things in common, build a rich experience on the web and make it perform. Check out the RIA link I put in the first post and you can see that performance IS not being hindered.